Accountable ad spend with tracking that decision-makers trust.
Google Ads, Meta, LinkedIn, Microsoft, TikTok and YouTube — with clear separation between management fee and platform spend.
What paid media management includes.
Search advertising
Google Ads and Microsoft Advertising campaigns with structured keyword and negative-keyword management.
Display campaigns
Prospecting, awareness and category placements with clear frequency and viewability targets.
Remarketing
Where permitted by platform policy and consent, remarketing lists with sensible caps.
Lead-generation advertising
Meta and LinkedIn lead-forms with CRM handoff and lead-quality feedback loops.
E-commerce campaigns
Performance Max, Shopping and catalogue campaigns with product-feed review.
Paid social
Meta, TikTok and LinkedIn campaigns with defined objectives and creative testing.
Video advertising
YouTube campaigns with view-through and downstream conversion signals.
Campaign tracking
Conversion tracking, offline conversions and consent-mode configuration.
Landing-page alignment
Message match, form friction, mobile and speed guidance for paid traffic.
Budget planning
Pacing, forecasting scenarios and stop-loss thresholds by campaign.
Creative testing
Structured A/B tests with statistical caveats reported openly.
Conversion optimisation
Post-click work coordinated with the CRO and analytics teams.
Three separate costs. Never mixed up.
Metricora management fee
Paid to Metricora Digital. Covers strategy, setup, optimisation and reporting time within the agreed scope.
Advertising spend
Paid directly to Google, Meta, LinkedIn, Microsoft, TikTok or the relevant platform. Not held or invoiced by Metricora unless explicitly agreed.
Third-party costs
May include creative production, tracking tools, landing-page platforms or external services. Quoted separately.
What platforms can do at any time.
Metricora does not control third-party platforms.
- • Platforms may reject advertisements.
- • Platforms may restrict or suspend accounts.
- • Platforms may change targeting or bidding policies.
- • Platforms may disapprove landing pages.
- • Metricora cannot guarantee platform approval.
How a paid engagement is actually run.
Sequenced so that measurement is trustworthy before budget scales. Nothing below is automated — each step has a named owner.
- 01
Week 1 — account and tracking review
Structure, conversion definitions and duplicate-count checks before any budget decision. Where tracking is unreliable we say so and fix it first rather than optimising toward a number nobody trusts.
- 02
Weeks 2–4 — build and controlled launch
Campaign build against the agreed objective, with negative lists, placement exclusions, budget caps and stop-loss thresholds written into the scope before spend begins.
- 03
Ongoing — weekly optimisation
Search-term and placement review, bid and budget pacing, creative rotation and landing-page feedback. Changes are logged with the date, the reason and who approved them.
- 04
Monthly — human-reviewed reporting
Spend, cost per outcome and channel comparison, with a written read on what changed and what we recommend next. Reviewed by a person before it reaches you.
What appears in a paid media report.
Each line carries its source and the caveat that governs how it should be read.
| Line | Source | How to read it |
|---|---|---|
| Media spend | Platform billing export | Platform-reported and may restate after invalid-traffic credits. |
| Conversions | Platform + GA4 | Platforms attribute differently; both figures and the gap are shown. |
| Cost per outcome | Derived | Only as reliable as the conversion definition behind it. |
| Qualified leads | Your CRM export | Quality is judged by your sales team, not by us. |
| Impression share | Google Ads | Competitive context, not a performance outcome. |
| Creative test results | Platform experiments | Reported with sample size; low-volume tests are labelled inconclusive. |