Accountable ad spend with tracking that decision-makers trust.
Google Ads, Meta, LinkedIn, Microsoft, TikTok and YouTube — with clear separation between management fee and platform spend.
What paid media management includes.
Search advertising
Google Ads and Microsoft Advertising campaigns with structured keyword and negative-keyword management.
Display campaigns
Prospecting, awareness and category placements with clear frequency and viewability targets.
Remarketing
Where permitted by platform policy and consent, remarketing lists with sensible caps.
Lead-generation advertising
Meta and LinkedIn lead-forms with CRM handoff and lead-quality feedback loops.
E-commerce campaigns
Performance Max, Shopping and catalogue campaigns with product-feed review.
Paid social
Meta, TikTok and LinkedIn campaigns with defined objectives and creative testing.
Video advertising
YouTube campaigns with view-through and downstream conversion signals.
Campaign tracking
Conversion tracking, offline conversions and consent-mode configuration.
Landing-page alignment
Message match, form friction, mobile and speed guidance for paid traffic.
Budget planning
Pacing, forecasting scenarios and stop-loss thresholds by campaign.
Creative testing
Structured A/B tests with statistical caveats reported openly.
Conversion optimisation
Post-click work coordinated with the CRO and analytics teams.
Three separate costs. Never mixed up.
Metricora management fee
Paid to Metricora Digital. Covers strategy, setup, optimisation and reporting time within the agreed scope.
Advertising spend
Paid directly to Google, Meta, LinkedIn, Microsoft, TikTok or the relevant platform. Not held or invoiced by Metricora unless explicitly agreed.
Third-party costs
May include creative production, tracking tools, landing-page platforms or external services. Quoted separately.
What platforms can do at any time.
Metricora does not control third-party platforms.
- • Platforms may reject advertisements.
- • Platforms may restrict or suspend accounts.
- • Platforms may change targeting or bidding policies.
- • Platforms may disapprove landing pages.
- • Metricora cannot guarantee platform approval.