MetricoraDigital
Services

Every service has a defined scope, deliverable and limitation.

We describe what you pay for, what we need from you, what is excluded and how we will measure whether it worked.

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SEO

Suitable customer
Businesses that depend on organic search discovery.
Business problem
Search visibility is unclear and organic traffic under-converts.
Work included
  • Technical review
  • Keyword strategy
  • On-page optimisation
  • Content briefs
  • Reporting
Information required
  • Search Console access
  • Analytics access
  • CMS or developer access
Typical engagement
3–6 month minimum engagement.
Customer responsibilities
  • Timely approvals
  • Content sign-off
  • Development capacity
Deliverables
  • Monthly report
  • Prioritised action plan
  • Strategy call
Exclusions
  • Development implementation
  • Content production beyond agreed scope
Measurement approach
Organic clicks, tracked keyword coverage, qualified enquiries.
Important limitations
Search engines control rankings. Algorithm updates may affect visibility.
Learn moreRequest a proposal

Technical SEO

Suitable customer
Sites with crawl, indexing, structure or performance issues.
Business problem
Templates or platform decisions are limiting search performance.
Work included
  • Crawl analysis
  • Log-file review where available
  • Indexing signals
  • Core Web Vitals guidance
Information required
  • Hosting or CDN access notes
  • Search Console access
Typical engagement
One-off audit or ongoing retainer.
Customer responsibilities
  • Development capacity to implement fixes
Deliverables
  • Prioritised technical backlog
  • Implementation notes
Exclusions
  • Implementation work
Measurement approach
Indexation coverage, crawl efficiency, Core Web Vitals field data.
Important limitations
Fixes require development capacity we do not control.
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Local SEO

Suitable customer
UAE service businesses with a physical presence or service area.
Business problem
Local visibility is inconsistent across search and maps.
Work included
  • Local keyword tracking
  • Business Profile guidance
  • On-page local signals
  • Local content plan
Information required
  • Business Profile access
  • Website access
Typical engagement
Monthly retainer.
Customer responsibilities
  • Timely responses to review activity
Deliverables
  • Monthly local report
  • Local content calendar
Exclusions
  • Fake reviews or engagement (prohibited)
Measurement approach
Local pack visibility, direction requests, calls, form submissions.
Important limitations
Platform policies may restrict activity in some categories.
Learn moreRequest a proposal

E-commerce SEO

Suitable customer
Shopify, WooCommerce and headless stores.
Business problem
Category, product and faceted-page discovery is unclear.
Work included
  • Category strategy
  • Product schema
  • Faceted-navigation guidance
  • Content plan
Information required
  • Store admin access (read where possible)
  • Analytics access
Typical engagement
Ongoing programme.
Customer responsibilities
  • Merchandising input
  • Content sign-off
Deliverables
  • Category priority plan
  • Priority PDP optimisations
Exclusions
  • Fulfilment or catalogue operations
Measurement approach
Category organic sessions, PDP conversion, non-brand revenue.
Important limitations
Search demand for niche SKUs may be limited.
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Paid Search

Suitable customer
Businesses that need accountable, tracked ad spend.
Business problem
Campaign spend lacks clear accountability against conversions.
Work included
  • Account structure
  • Keyword and negative-keyword management
  • Bidding
  • Landing-page alignment
Information required
  • Ads account access (customer keeps ownership)
  • Analytics and conversion access
Typical engagement
Monthly retainer with minimum spend guidance.
Customer responsibilities
  • Ad budget
  • Creative approvals
  • Landing-page changes where required
Deliverables
  • Weekly optimisation notes
  • Monthly report
Exclusions
  • Advertising spend (paid to the platform)
  • Creative production
Measurement approach
Cost per action, conversion volume, incremental performance signals.
Important limitations
Platforms independently approve ads and campaigns.
Learn moreRequest a proposal

Paid Social

Suitable customer
Brands running Meta, LinkedIn or TikTok campaigns.
Business problem
Creative is running without a measurement framework.
Work included
  • Audience strategy
  • Creative coordination
  • Conversion campaigns
  • Retargeting where permitted
Information required
  • Business Manager access
  • Pixel or Conversions API setup
Typical engagement
Monthly retainer.
Customer responsibilities
  • Creative sign-off
  • Brand assets
Deliverables
  • Campaign brief
  • Monthly report
Exclusions
  • Advertising spend
  • Full-service creative production unless quoted
Measurement approach
Cost per lead, cost per purchase, quality signals from CRM.
Important limitations
Platform policies may restrict targeting.
Learn moreRequest a proposal

Content Strategy

Suitable customer
Teams publishing without a demand-led plan.
Business problem
Content is being produced without search or business signal.
Work included
  • Topic research
  • Search-intent mapping
  • Editorial calendar
  • Content briefs
Information required
  • Access to existing content
  • Brand and tone guidance
Typical engagement
Quarterly plan with monthly reviews.
Customer responsibilities
  • Content sign-off
Deliverables
  • Content plan
  • Briefs
  • Performance review
Exclusions
  • Full production unless quoted separately
Measurement approach
Topic coverage, ranking pages, assisted conversions.
Important limitations
Publishing cadence depends on your production capacity.
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Website Audits

Suitable customer
Businesses replacing guesswork with a documented assessment.
Business problem
Unclear what is holding back organic or paid performance.
Work included
  • Technical, on-page, mobile, performance, tracking review
Information required
  • Read access to Analytics, Search Console and site tools
Typical engagement
One-off engagement (10 business days).
Customer responsibilities
  • Timely access provisioning
Deliverables
  • Written report
  • Findings call
  • Prioritised backlog
Exclusions
  • Implementation
Measurement approach
N/A — the deliverable is the report.
Important limitations
Automated checks require human review to interpret in context.
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Conversion Optimisation

Suitable customer
Sites with traffic that under-converts.
Business problem
Landing-page relevance and friction are undermining campaigns.
Work included
  • Analytics review
  • Form/checkout audit
  • Hypothesis backlog
  • A/B test guidance
Information required
  • Analytics
  • CMS or testing tool access
Typical engagement
Project or retainer.
Customer responsibilities
  • Design and development capacity
Deliverables
  • Hypothesis backlog
  • Test briefs
  • Result summaries
Exclusions
  • Development implementation unless scoped
Measurement approach
Conversion rate, cost per action, revenue per session.
Important limitations
Statistical significance requires sufficient traffic.
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Marketing Analytics

Suitable customer
Teams whose reports do not agree with each other.
Business problem
Different platforms show different results.
Work included
  • Measurement plan
  • GA4 configuration
  • Consent handling
  • Dashboards
Information required
  • Access to analytics and ad platforms
  • CRM access where relevant
Typical engagement
Project (2–4 weeks) then optional retainer.
Customer responsibilities
  • Tagging deployment approval
Deliverables
  • Measurement plan
  • Dashboard configuration
  • Documentation
Exclusions
  • Complex CDP builds unless scoped
Measurement approach
Data completeness, cross-source consistency, decision usefulness.
Important limitations
Cross-device attribution is inherently imperfect.
Learn moreRequest a proposal

Competitor Research

Suitable customer
Businesses assessing category positioning.
Business problem
Competitor activity is not being monitored consistently.
Work included
  • Visibility comparison
  • Content and PR review
  • Public campaign observation
Information required
  • Named competitor list
Typical engagement
One-off or quarterly.
Customer responsibilities
  • Competitor context and briefing
Deliverables
  • Written report
  • Prioritised opportunities
Exclusions
  • Accessing private competitor systems
Measurement approach
Share of voice on tracked terms, content gap coverage.
Important limitations
We only use lawful, publicly available data.
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Training & Workshops

Suitable customer
In-house teams building capability.
Business problem
Team decisions are made without a shared framework.
Work included
  • Live workshop
  • Working templates
  • Q&A
Information required
  • Session objectives
  • Attendee list
Typical engagement
Half-day or full-day.
Customer responsibilities
  • Attendee preparation
Deliverables
  • Workshop
  • Slides
  • Templates
Exclusions
  • Accredited certification unless explicitly stated
Measurement approach
Learning outcomes achieved.
Important limitations
Attendance is not a professional certification.
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