MetricoraDigital
Training & Workshops

Practical sessions for in-house teams.

Attendance is not an accredited certification unless explicitly stated.

SEO Fundamentals for Business

AED 4,500
Audience
Marketing and product owners
Duration
Half day
Format
In-person or remote
Participants
Up to 12
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Understand how search works
  • • Read a Search Console report
  • • Prioritise SEO work

Google Ads Management Overview

AED 4,500
Audience
In-house marketers
Duration
Half day
Format
Remote
Participants
Up to 10
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Account structure
  • • Conversion tracking
  • • Optimisation cycles

Marketing Measurement & Analytics

AED 8,500
Audience
Marketing managers
Duration
Full day
Format
In-person
Participants
Up to 10
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Measurement plan
  • • GA4 essentials
  • • Attribution caveats

Website Conversion Basics

AED 3,900
Audience
Product and marketing
Duration
Half day
Format
Remote
Participants
Up to 12
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Hypothesis backlog
  • • Testing plan

Content Strategy Workshop

AED 7,500
Audience
Content and brand teams
Duration
Full day
Format
In-person
Participants
Up to 10
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Topic model
  • • Editorial cadence

Local SEO Workshop

AED 3,500
Audience
Multi-location businesses
Duration
Half day
Format
Remote
Participants
Up to 12
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Business Profile
  • • Local content

Marketing Reporting for Executives

AED 5,500
Audience
Leadership teams
Duration
Half day
Format
In-person
Participants
Up to 15
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Report structure
  • • Decision framing

Digital Marketing Planning

AED 8,500
Audience
Marketing leadership
Duration
Full day
Format
In-person
Participants
Up to 10
Cancellation
14+ days: refundable. 7–13 days: 50% fee. Under 7 days: non-refundable.
Learning outcomes
  • • Annual plan
  • • Budget model